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5 big challenges marketers face

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5 big challenges marketers face

Only 21% and 27% of those responsible for marketing include SEO and social networks respectively within their budget, according to the latest study by the communication agency Hotwire. The report ‘Marketing in silos’ reveals that multichannel campaigns are not yet a reality: “Despite being in 2015, we still act as if it were 1995.”

Related Notes: The Azerbaijan Mobile Database secret ingredient of Inbound Marketing: SEO The new marketing challenge for alcoholic beverages The challenges of using drones in the marketing industry The document, drawn from 300 surveys of senior marketers, notes that half of the departments still run single-channel campaigns, while 30% have admitted that the ones they run are not designed to work through multi-channel.

It is surprising that 79% of those interviewed do not include SEO in their marketing budgets, since, in fact, online advertising is the most popular channel (supported by 52%). According to the study, “those responsible for making decisions clearly understand the importance of online visibility, but not how to achieve it.” Azerbaijan Mobile Number List

These are, according to the communication agency, 5 of the biggest challenges facing the industry in 2015: Silos” mentality. Only a third of companies think that their campaigns are working properly on the channels. There is a channel approach but there are also still silos in departments, which make campaign planning difficult The campaigns are not multichannel. The vast majority of those consulted agree that the great challenge when integrating campaigns is that they are not designed in a multichannel way (30%). For their part, 29% blame the lack of resources.

Aversion to certain channels. Companies tend to be multi-channel, although some avoid certain channels that could contribute to the success of their actions. There are reluctant to SEO in the Finance (16%), IT and Electronics (17%), or Construction (8%) sectors. Make the Brother Cell Phone List most of the campaigns. 48% of those surveyed affirm that they do not have alternatives to improve the results of their campaigns. Uncertainty about the future. The general concern in relation to the next five years is how to use the new platforms (41% of those interviewed), while 39% refer to the development of skills as the main challenge. Channel integration is the concern of 36% of marketers.

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