Better data analysis for better understanding

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Better data analysis for better understanding

Analytical tools have improved. In general, due to the increased computing power available with lower costs to purchase hardware; less expensive statistical software packages; the emergence of Bayesian-based analyzes (and the move away from null hypothesis testing); the introduction of artificial intelligence, neural networks and other forms of machine learning in data analysis processes.

Ideas produced in the field of neuromarketing are now more scalable, robust, and have higher fidelity than when the field began in the early 2000s.

Transparency in the industry as a whole
By adopting the scientific approach and philosophy, neuromarketing has become much more transparent about its reporting process and methodologies.

Reputable neuromarketing firms now stand behind rigorous ethical principles, of which disclosure and transparency of the research process are of the  how to buy a uk phone number  utmost importance. Gone are the days of proprietary methodologies and black box techniques. Patented methodologies only serve to protect the interests of the service provider, but in no way serve the customer or the industry at large. This has also paved the way for the acceleration, development and growth of current methodologies.

Better tools
There are a number of new technological developments in applied neuroscience. These include:

New EEG methodologies

New EEG methodologies, such as variations in approach motivation detection, examination of visual cortex function, applications in multiple sensory systems, and enhanced EEG artifact and post-processing algorithms, mean keeping the EEG in the loop. neuromarketing game and establish the EEG as a solid and important methodology.

Cheaper FMRI (fMRI 2.0)

There are moves to make fMRI machines less expensive and a goal to develop scalable, mobile, and even less expensive fMRIs. Industry participants at fMRI hope to make the technology even more accessible in the years to come. This means more functional brain scanning, better techniques, more publications, and finally fMRI as a standard approach in neuromarketing studies.


Near infrared resonance spectroscopy (NIRS) has been around for a few years. This technology allows neuroscientists to examine the functioning of the brain, mainly cortical activity (predominantly the frontal lobe). These devices are noise resistant, which means that they can be used to detect brain changes and cognitive / emotional processing in a wide range of environments and mobile devices.

They provide better spatial resolution of brain activation than EEG in general, but not yet on the fMRI scale (although in time they are likely to be consistent with some fMRI studies). There are few articles in the consumer neuroscience literature and many published in clinical neurosciences, which means that over time NIRS will likely become an established methodology, which may even replace EEG.

Implicit tests
Response time testing has become an established behavioral science methodology in neuromarketing .

Response time tests measure consumers’ implicit motor response as they consciously select words or phrases that match key brand categories or specific marketing stimuli under investigation.

Implicit tests using response time allow neuromarketers to scale their studies, reduce their reliance on physical hardware, and greatly reduce response times in research

The Internet of Things
The Internet of Things is still in its infancy, but many still remember that it is only a matter of time before almost all gadgets, electronic gadgets, many household items and transportation, for example, are plugged in. network and communicate with each other.

The Internet of Things will contribute massively to Big Data, as information continues to grow exponentially. It will offer new layers of information  how to buy a uk phone number about consumer behavior, thought and emotion.

Integrated biometrics (until 2020)
Integrated biometrics involves both wearables and technology that is biologically integrated as part of our bodies or resides within our bodies.

Currently, some of these built-in cybernetic biological devices include devices such as AR lenses, GIT monitoring devices within our digestive tract, medical monitoring devices implanted in capillaries / blood vessels, neurostimulators, and specialized cardiac monitoring devices (often as part of a pacemaker device). There is even a small group of people who have started to implant small CPUs and computers in their bodies.

Other built-in biometrics likely include everyday wearable devices such as clothing, wrist devices, glasses, and possibly any other type of clothing. These can monitor anything from location, body movements to heart rate, blood pressure, oxygen utilization, and even the body’s overall metabolic processing. This is likely to offer neuromarketers a wealth of new information to help understand consumer behavior.

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