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Brands celebrate International Beer Day on Twitter

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Brands celebrate International Beer Day on Twitter

Today is the International Beer Day. Officially it was August 5, but now it has been established that it is celebrated on the first Friday of the month. Being the most popular drink in the world, brands have taken advantage of the date to connect with consumers through their social networks.

Related Notes: The Bolivia Mobile Database original campaign gives you reasons to drink a beer (in case you needed them) 3 beer flavored with the musical groups In which cities in the world is it cheaper to have a beer? The commemoration celebrates an industry that is present in 180 countries, of which Mexico is the largest exporter above the Netherlands, Belgium, Germany, and the United States, with 17.9 percent of its products for sale worldwide.

The growth of Mexican beer worldwide came from foreign investment; Grupo Modelo was acquired by AB Inbev in 2013, and Cuauhtémoc Moctezuma by Heineken in 2010. With these changes, Corona Extra beer was the most exported, according to company reports, its volume grew 5.8 percent in 2014, which placed it at No. 6 on a BrandZ ranking this year, behind only Bud Light, Budweiser, Heineken, Stella Artois and Skol. Bolivia Mobile Number List

Not only the great brands of Grupo Modelo and Cuauhtémoc Moctezuma have developed rapidly in recent years; in Mexico, craft beer has been Brother Cell Phone List gaining ground. According to the BeerectorioMX portal, there are 499 producers of the drink in an artisanal and homemade way, which represent 0.5 percent of the national production. Without a doubt, beer is a product that is present in various types of market, which is why brands take advantage of the spread of the target and direct, at least today, their marketing strategies focused on the international celebration.

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