If you are reading this it is because you are a Copywriter, Social Media, Community Manager or Content creator and you are looking for and capturing ideas and tricks to create really attractive content, because you are in the right place! From now on we want to be your guide through the incredible universe of copywriting . You just have to follow these 6 simple steps when writing your content, do you sign up? We assure you an amazing result! with which you will achieve your goals. Otherwise, you will fall into boring copies, without hook and that nobody wants to read. Shall we start? creative copywriting Copywriting, what is it? Copywriting is one of the most relevant activities in the digital marketing of a business or that is how we understand it at Esparta Digital argentina cell phone number . It is, without a doubt, a discipline that can mark the success or failure of a client’s presence on the internet and, it is clear that, as good professionals, we always want the first option for our clients: success. Possibly throughout your career they will have spoken to you far above what copywriting is, and they will have appealed to it as copywriting , but that definition can become very basic. Copywriting is undoubtedly an art.
It is the creation of commercial texts with a single objective: that the products or services of our clients are very attractive , so much so that the buyer persona to whom they are directed decide to take action and buy them, get in touch with the clients for the that we work, that they leave their data in the database, that they sign up for a newsletter, or that they carry out that action that is hidden behind the text that we are writing. Perhaps, if we wanted to dig a little deeper into this, we could say that copywriting is the perfect balance between psychology, writing skills and sales. A team that you must manage to keep intact so that your buyer persona feel attracted and your clients’ business takes off. And we will tell you more, the moment you understand this art, what it is based on and put into practice what we are about to tell you, you will begin to discover what is hidden behind the headlines of magazines such as Cuore, which have obtained thousands of followers thanks to its fantastic headlines. creative copywriting Creating a story: the copywriting trick It’s that simple, if you wanted you could stop reading here, although from Esparta Digital, we invite you to re-read the lead of this post, do you know why? Because there is the essence of everything that we are going to tell you later.
But before hanging the medal, we want to tell you that this is not our invention, but that everything you are going to discover now was written by Donald Miller, CEO of Storybrand and author of the book “How to build a Storybrand “, for many, considered the copywriting bible. Let’s see the steps to follow! Look for a protagonist : who are your texts addressed to? What does he like? How does he speak? How old is he? … You need to create a protagonist, someone to whom things happen, a soul who feels identified with what you are going to tell and to which you can refer directly. In our example, our protagonists are you: Copywriters, Social media, Community Taiwan Database managers or Content creators . You will be the ones who, as if it were a story, will have the power in your hand to make the decisions that, as a good protagonist, you will have to face. Identify your problem: have you found this second step in our lead? That’s how it is! “You are looking for and capturing ideas to create really attractive content.” That is your pain, the problem that you face as creators and that you need to solve.