Esparta digital is an online marketing agency in Valencia and that is why we know that it is a constantly changing sector; however, these are not unpredictable changes that happen overnight. New trends are glimpsed by analyzing previous ones and help businesses to have a better impact each year. For this reason, in this article we bring you the 5 digital marketing trends that you will find in 2019. Most of these points have been a trend since the last months of 2018; however, they will get stronger for the year that has just begun. These marketing trends austria phone number can be implemented and understood by anyone, you don’t have to be an expert on the subject. Let’s get started! Fast content for a rushing audience The first of the digital marketing trends will be fast content. Every day the number of mobile phone users is increasing as a means of accessing the Internet (and as a means of information); However, there are 3 factors demonstrated in 2018 that will significantly affect the way content is presented in 2019. According to Statista, Spain is the fifth country in the world where users spend more time with their mobile phones, corresponding to 2h30 per day per user. The times in which Spanish users are most active on the internet is at night (between 11:00 p.m. and 1:00 a.m. – before going to sleep), in the morning before starting working hours and in the afternoons after finishing working day.
The main pages visited by users are Google.com, Youtube, Facebook, Instagram and Amazon. As a result of this, there is a growing trend that will get stronger in the coming year: fast content. Most mobile users are looking for fast and relevant content that meets their needs. In this way, among the digital marketing trends for 2019 will be short, dynamic and low-segmentation content that encourages Internet users to click, thus improving CTR. Context Marketing There is an increasing need for users to feel that marketing is specifically directed at them; This will make the difference of a business with its competitors and will be a determining factor in the closing of the purchase. Context marketing makes context more relevant to the user; takes into account personalized user data to offer the product or service at the best time / medium and with the indicated message. You need to remember the difference between content marketing and context marketing to avoid confusion. Content marketing is a marketing strategy based on relevant content for the user; Instead, context marketing is based on the relevance of the content to be presented.
Content marketing had its peak in previous years, and it is very good but the challenge for 2019 will be to customize the offers according to each consumer. This is how hyper-targeted marketing (such as context marketing is) will rank second in digital marketing trends for the new year. H2 – Social Commerce In third place within the digital marketing trends that will strengthen in 2019 will be social commerce. Social commerce is a natural digital advance Taiwan Database for business; especially knowing that most Internet users spend a large part of their time online on social networks. Thanks to the internet, there is the possibility of accessing information from any place and time; for this reason, people have become more aware when buying. Now, research is part of the buying process; looking for product information, reviews, ratings and more is part of this stage. What better place to do this research than social networks where everyone publishes their opinions and experiences without filters.