For this, the first thing we must know is how they use the internet,

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For this, the first thing we must know is how they use the internet,

For what and how often, for this we are going to offer you the most significant data found in the Study of Consumption Habits: Millennials vs. Generation X , from Smartme Analitycs. This is how they consume the internet The most significant difference between the two generations, according to this study, is the time each one spends on the Internet. Millennials being the ones who use it the most with an average of 3 hours and 30 minutes a day, compared to the 3 hours and 1 minute that Generation X dedicates. What devices are preferred to connect to the mobile no search australia internet ?: The mobile phone is still the preferred between both generations to use the Internet. It is used by 97.3% of Millennials and 97% of Generation X. The queue is followed by the computer with 76.3% use among Generation X, compared to 72.5% of Millennials. As for tablets , they are more preferred by Generation X (37.7%) than by Millennials (32.9%). Smart TV is another of the devices with great potential and one of the most used between both generations, with 39% employment among Millennials and 34.3% among Generation X.

In what social networks can you find these generations? The preferred social network par excellence for both generations is Facebook , which constitutes a percentage of 93.4% of Generation X and almost 96% of Millennials. However, we found large differences in the use of YouTube, with 66% in the case of Generation X and 78.7% in Millennials. And on Instagram that has a 78% use of Millennials and 62.4% of Generation X. Twitter lags behind with 42.8% usage among Gen X and 42% of Millennials. Generation X The mobile phone remains a great ally of both generations This device continues to be the leader in use among Internet users, as we have previously commented, therefore it is also the most used device between both generations with an average of 3 hours and 17 minutes a day among Millennials and while Generation X uses 2 hours and 40 minutes of Generation X. Television and computers continue to occupy considerable time among the population. Television constitutes 2 hours and 11 minutes a day for Generation X compared to 1 hour and 51 minutes for Millennials; and Gen X spends about 2 hours and 11 minutes a day and Millennials use it about 2 hours.

What are the contents that interest you the most? As regards the most searched content on the Internet by both generations are: sports, music, current affairs and television series . We find differences in the interest in politics and culture of Generation X, compared to video games and fashion and beauty of the Milllennials. This is how they stay informed about the news As for keeping up with the news, the majority of the population prefers to continue learning through television, which represents 77.4% of Generation X and 64.0% of Millennials. Even so, according to the Smartme Analitycs study, the number of people who use social networks Taiwan Database to find out about current affairs has increased, especially among Millennials (54.6%) with a difference from Generation X (74.0) . As you have seen, there are no great differences between the two generations in terms of internet consumption, but it is essential to keep informed of the habits of these groups of people in order to carry out our marketing strategy successfully. If you want to keep up to date with the best tips on digital marketing, do not hesitate to discover more in our digital marketing blog .

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