Google has announced that it will begin to prevent the use of advertisements that ask website visitors to download an app after they have accessed it. This as a consequence of finding out that the users who fall into this type of advertising tend, for the most part, to leave the Luxembourg Mobile Database website in question without downloading the app and without having consumed the content for which they originally entered.
Related Notes: Site of the day: Statement, an app to communicate something when you cannot speak SOMA, the new WhatsApp competition Apple Model, the first transsexual modeling agency There are many ways to advertise, and some of them could be considered unethical or annoying to consumers. An example of this are the ads that try to force people to download an app to consume the same content that they could consume via the web without having to download or install anything on their smart devices. This type of advertising often alienates consumers beyond persuading them , and also damages the general public perception of the marketing industry.
According to a study carried out by Google, 7 out of 10 users leave a website when they are asked to download an app after having accessed a link, due to this, the Brother Cell Phone List company has decided to urge to avoid this type of ads. This can set a precedent when designing campaigns for mobile marketing, a field full of possibilities and tools to communicate with the target.