Google will limit the options to buy advertising on YouTube

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Google will limit the options to buy advertising on YouTube

Brands and agencies that run ad-supported digital marketing campaigns on the YouTube video platform will have one less option to buy ads. Brands Bulgaria Mobile Database and agencies that carry out campaigns digital marketing with advertising on the video platform YouTube will have one less option to buy ads. Related Notes: 5 concepts you must know to learn about programmatic advertising What is programmatic advertising? How has the industry changed with programmatic buying?

This week Google , the company that owns YouTube, announced that at the end of this year users and companies who buy advertising on the video service will no longer be able to do so through the DoubleClick Ad Exchange , one of its programmatic shopping platforms. Through a statement , Google announced that TrueView ads, known as pre-roll and that appear before the content, represent 85 percent of the total ads contracted on YouTube. Bulgaria Mobile Number List

With the new changes, digital marketers will have to pay for ads on YouTube through the DoubleClick Bid Manager , a feature that Brother Cell Phone List has been available since April and among the brands that use that option are Netflix, Nestlé, Cadreon and Vivaki. Google’s intention is to encourage the use of programmatic purchases in which users set a budget and transactions to obtain advertising space are done in an automated way.

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