There are many of us who use the newsletter when sending mass emails to our clients or followers since it is one of the cheapest and most direct ways to reach them. That is why it is essential to know how to make a newsletter step by step for it to be effective. In this post we tell you some tricks to keep in mind to create a successful newsletter. How to make a perfect newsletter Choose content well You have to know how to choose the newsletter content well: it has to be of interest to users and it should also provide added value. A good idea is to put the latest news or posts from your blog. Write about something that you think may interest them and do not fill in content to Colombia Cell Phone Numbers List fill in because in the end that does not contribute anything. You must be clear and focus on your objectives, explaining it as clearly as possible and without overdoing it. Personalize messages In order to send personalized messages, you have to know very well the reasons why these new contacts have subscribed to the blog. In addition, it is also important to know what their needs, interests and goals are. You may want to give a feeling of closeness to your subscribers, so it is a good idea to personalize the subject or welcome to the newsletter so that the person who receives it knows that you are addressing them personally.
The structure Create a logical structure and make sense of the text. No matter how good content you have, if you don’t structure it well, it won’t do much good. The case The subject of your newsletter should be direct and straightforward. It is the first thing that subscribers will see so you have to pay close attention to it. Avoid exclamation and question marks and it is better not to include the typical words “free” or “offer” although in some cases it is unavoidable and it is convenient to put them. Includes images Introduce images that accompany the text so that your reading is not heavy. You have to try that the amount of images and text is more or less compensated. Put images that have to do with the content, that accompany it and summarize at a glance the message you want to convey. Do not use images that are too heavy because they slow down their opening, so you should optimize them before attaching to the text. Subscriber lists Create lists of subscribers and it depends on the content you are going to send, you have to select one or the other list. Thus, depending on the newsletter that you have prepared, you will send it to one or another subscriber, taking into account the topic you are dealing with in it. Adapt it to mobiles and tablets Make your newsletter visible both on your computer and on mobile devices and tablets.
The latter are increasingly being used to read emails, therefore, if you don’t take it into account, your newsletter will go unnoticed and it will be deleted. Links Put a link that leads to your website. Many times the content that is sent in the newsletter is news or quality content from our blog and it is not recommended to put it in its entirety in the body of the message. Therefore, in this case you should make a summary of the post and put a direct link to your blog so that, from there, they can read it better. Social media Also add social media buttons to share with others. Facebook, Twitter or Linkedin are good options. You can also put buttons to follow you on your social networks and thus make yourself known. Periodic shipping Send your newsletter periodically, don’t let too much time pass between one and the other. That is, do not send one and another three months later as it will not do any good. You must send with a frequency according to the content you Taiwan Database have at that time. Short Allow them to unsubscribe. Perhaps there will come a time when someone does not want to continue reading your news, so you have to give them the possibility to unsubscribe. It also includes the legal conditions. Your data At the end of the newsletter you will also have to put your personal or company data so that it gives a greater feeling of closeness and professionalism Create a feedback Create feedback with your users. Be interested in their opinions and allow them to send you their suggestions and comments by asking specific questions or a survey. This will help us to make adjustments and generate new ideas in future communications. Analyze the results Once the newsletter is sent, you should analyze the results and check if it has been effective or not to try to improve when you prepare the next one.