Are you preparing a digital marketing campaign? Do you want to know the search trends on the net? Do you need to search for keywords for your next blog post? Then you are interested in knowing how to use Google Trends for SEO . With Google Trends you can check the latest trends in web traffic to find the keywords to position your page effectively. Google Trends is an indispensable tool for a good SEO and SEM strategy. Before seeing how to use Google Trends for SEO, let’s explain what Google Trends is and how it works. What is Google Trends? Google Trends is a free and open access tool from Google that provides you with the popularity and trend Cameroon Phone Number List of the queries made by users in the Google search engine, dividing the total volume of a query by the sum of all the volumes of all possible queries. The result is a number between 0 and 100, in which both searches for the same person and those with little volume are refined. What is Google Trends for? Google Trends is a very intuitive and easy-to-use tool that stands out for presenting an attractive interface. It allows you to view trends both worldwide and filter by locations, search terms, related category, period of time or search medium.
All this information provided by Google Trends can help you find new topics to generate content and search for new keywords to include in your website’s SEO strategy. It will help you find new topics for the contents of your blog, know what is relevant in user searches or discover if the keywords of your project are currently being searched by users or not. Find trends in your niche In the “Search Trends” section of Google Trends, you can find any news that has recently been a trend or popular. This section has two categories, which are: Daily search trends . This shows 20 of the most searched keywords in the current day, previous day, etc. Real-time search trends. It shows the keywords used at that moment. Next to each search term, you will find its volume and related news. This is because Google Trends not only shows which topics are popular but also provides context for it. Keyword searches The “Explore” section of Google Trends contains information on all search queries whose volume is greater than zero, so you can find keyword ideas for your website . Start by entering the keyword you want in the search box, here you will find the related topics and the related query tabs.
Subject / category or search term Once the query has been entered, you can choose whether to search as a topic / category or as a search term . You will have to bear in mind that when choosing a topic / category the results will be much more limited than if you search for it as a search term, obtaining much broader suggestions. Choose time period You can also choose the period of time that best suits your query . Google Trends by default analyzes the last Taiwan Database 12 months, but there are other options ranging from “last minute” to “since 2004”, the year in which the tool emerged. Narrow your search with categories Likewise, Google Trends allows you to restrict your search to a certain category or subcategory from the suggested list. There are over 20 categories with countless subcategories to choose from. In this way, from a broad term like “fashion”, you can reduce and be more specific thanks to this functionality.