Image Optimization – Guide 

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Image Optimization – Guide 

If you want your website to not have such a rebound effect among users and to have a good positioning, you must, among other things, apply image optimization. This is one more element  of website optimization  that must be carried out. It is more than obvious that no one wants Google to reject their website. Fortunately, image optimization can be applied to reduce the size of that file and thereby help improve page performance. A constant problem is that, depending on the format, modifications can lower the quality of the image. This is not so bad, as long as the destination of the image does not imply a loss of quality of the total entry or publication. However, there are some tricks to reduce the size of images without losing their quality. This is what we are going to talk to you about in this article. What is image optimization? Image optimization is the process of cameroon phone directory reducing the size of said file through the use of various programs, plugins or scripts . This can lead to speeding up your website loading time. The two most commonly used compression methods for this task are: lossless compression and lossy compression . Optimizing images on your website is very important since they can become too heavy. This can even lead to load waiting time becoming detrimental. This could lead to positioning problems and even a rebound effect among users who enter your website. Example image of how poor image optimization can destroy an image by pixelating it Example of poor image optimization. Advantages of image optimization Within the world of image optimization for the web there are different benefits: Better SEO positioning: A page that is not too heavy can be crawled easier and faster by Google. This factor is vital for the positioning of your company.
Higher conversions: Optimizing images for the web makes pages load faster. Thanks to this, we improve the user experience and increase the duration of visits. If you manage to have a good combination of text and images, you can attract readers, keep their visits and possibly end in multiple conversions. Good quality image with little weight: This is the most ideal for any website. Create backups more easily: For obvious reasons, if your website does not have much weight, creating the backup will be a task that will take less time. Image optimization for the web will help you to have more space on the server. Lossless or lossless image optimization As we have already mentioned, these are the two most used image compression methods. Now we will continue the article explaining more about it: Lossy: This refers to a filter that removes some of the data. Such a filter will degrade the image , so special care must be taken when choosing how much the image should be compressed. The file size can be reduced quite a bit. In this case, tools such as Adobe Photoshop , Affinity Photo, or other types of image editors can be used to properly adjust the image quality settings. Lossless: This is a filter that reduces the image data. It does not diminish the quality, but it will require that the images proceed to be decompressed before being rendered . You can easily perform lossless data compression from the desktop using tools like FileOptimizer, ImageOptim, or Photoshop. It is convenient to use various compression techniques to see which one works best for each image or format. If the tool you are using has the option, be sure to save the image for the web. This option is possessed by different image editors and will offer the necessary quality settings for optimal compression.
 Image formats type In order to know how to properly optimize an image, the first thing we must know is which image format best suits what we need. Next, we will explain the types of image formats: JPG, PNG, GIF. GIF: This format was previously widely used, but today, it is almost obsolete. It is mainly used to make animated (moving) images. PNG: This format allows you to use transparencies in the background. It is ideal for flat images or images with large white spaces, such as in screenshots, logos, and so on. It is a kind of lossless image format. Although it cannot reduce the size as much as JPG does, the image quality will always be higher. JPG: This is the ideal format for large, colorful photos . It is a compression format with loss , which reduces the loss of image quality at the time of downsizing. It also loses sharpness, so chromatic aberrations appear in some areas of the image. In general, the PNG format is used more for all the images designed that Taiwan Database can make up a website, and JPGs are used as long as we deal with photographs, especially large ones. How to optimize images? If you want to optimize an image from Photoshop, remember that you must save these images through the option ‘File – Save for web’. First, select at the top right the format in which you want to export your design (png, jpg, gif). If you usually use the upper tabs, you will notice that you will have up to four copies to compare different formats or compressions and see their quality / weight.

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