Evaluates his purchase options or hiring services. Storytelling is an excellent opportunity to put all the meat on the grill and highlight the strengths of your company and thus turn your business into a real alternative for users. 3. Present your company to the consumer Although throughout the article I have talked about how to write the history of your company, the truth is that the true protagonist of this particular story is the client. When it comes to telling about your experiences in the business world, the important thing is that the consumer gets an idea of what your work dynamics is like, where you carry out your activity and what are the main characteristics of your services. We can see the example of Waukin Media, a digital marketing agency based in Jerez de la Frontera in the province of Cádiz. Although within your client portfolio there Hungary Phone Number List are several local businesses in the area, the fact that they serve clients from all over Spain stands out in the history of your company. wuakin mean “The Waukin Media team began its journey in 2015 as a young and dynamic search marketing agency. Located in Jerez de la Frontera (Cádiz) we provide service throughout Spain. We want Waukin Media to be important to your company. And that is why your company is the most important thing for us. Trust is the key to building productive and lasting relationships, both between ourselves and with the client. ” 4. The choice of keywords The history of your company has to fulfill two functions: the first of them is to provide relevant and quality information to the visitors of your website. The second, and no less important, is to position your business page for some of the queries made by users in search engines. A keyword study is vital in this regard.
For example, at Baética Digital we use words by which users could reach us, such as “Web design and development” or “Online Marketing”. baetica “Baética Digital has its origins in Madrid, where we have been helping our clients for more than 15 years. It was born in order to take a quality leap in the professionalization of digital services such as Web Design and Development, Online Marketing and Digital Content Generation. We have just opened an office in Motril and we will be delighted to help you with your project. ” 5. Choose the voice of the narrator There are many ways to tell a story. The narrator may be the protagonist or a more distant tone may be used. If you want to give an impression of closeness , it is best to write in the first person singular, as I am doing now, for example. Of course, if you are part of a team, you will use “we”, that is, the first person plural. 6. Present the speech in an orderly manner Every story must have a beginning, a development, and an end. However, you do not have to force your story or overwhelm yourself thinking that writing is not your thing. If you do not have staff dedicated to content creation and you are going to write the text yourself, your best asset is simplicity and honesty. Tell things as they are in a way that is understandable to all audiences, as if you were telling a friend. On the other hand, anecdotes and original contributions about your experience give dynamism to the text , although it is important that you do not get lost in the details. Be clear and concise without losing sight of the idea you want to communicate. You can highlight aspects, such as the circumstances that led to the formation of the company, as well as the role that each of the members of your team played in shaping your business model or your services. For example, if the person responsible for designing your website did it with the intention of making it easier for people with vision problems to navigate, you can emphasize this aspect. The web accessibility is a central issue in the digital age and can become the differentiating factor of competition you are looking for . 7. Decide in advance the length of the text In SEO there is a belief that long texts position better in search engines. From my personal experience, I can say that this is a myth, but, apart from these types of considerations, there are no magic rules regarding the correct length to tell the story of a company.
It is often said that a text must have between 300 and 500 words at least. However, think about online dictionary pages. Their definitions are short and they still rank correctly in search engines. The reverse situation can also occur. In certain circumstances, a long text can help you rank better. It depends on the content you want to transmit and which way you choose to satisfy the user depending on their search intention. Listening to your customers and responding to their needs is the core that gives value to your content regardless of criteria such as length. In short, do not lose sight of the fact that sometimes less is more to convey the image you want. Again, clear and well-ordered ideas without giving your story too many laps. The text has to be entertaining but don’t forget that you have to give a professional image. 8. Promote your company’s history And after so much work to establish the keys to how to write the story of your company, it is finally ready for you to present to your clients. But how and when is it to be done? In addition to including the company’s history Taiwan Database section in the top menu of your website so that your customers can consult it when entering your e-commerce, you can share it on Social Networks. If you go to a business profile, networks like LinkedIn will be the right channel, for example. Another possibility to give your business story greater visibility and reach is to send press releases. Currently, there are many platforms that offer this service, so it is only a matter of finding the one that suits what you need. It is not the same to publish a statement in a national media than in a blog, for example. Now news and press releases are made to spread the news. Announcing the inauguration of your company or the anniversary of its foundation are some milestones that you can promote in the press and that will serve as a framework to tell your story. Let’s do it! You already have the keys on how to write the history of your company and make your professional career known. The tools to make your customers feel affinity for your brand are at your fingertips. Start taking advantage of your experience and let me know! 😉