However, as with any social network in its emerging moment, they are still not entirely clear what they can get out of all this and how they can do it. They need to know what is working on Instagram and what are the trends and strategies that are working.
A study by Quintly has analyzed the data of nine million posts published on Instagram, to reach conclusions about what is happening on the social network and especially to detect what works and what does not in this scenario.
Some of their conclusions quite fit with what is expected of the social network. For example, updates posted on weekends tend to present better free uk phone number data and better results than those posted on weekdays.
The bonanza of gaining followers is not over yet
One of the critical points to connect with audiences on social networks is the moment when the network reaches its maturity and in which a kind of limit is reached. Suddenly, the growth that seemed so easy and the accumulation of new users that seemed so easy are no longer so. Instagram has not yet reached that stage.
According to the study data, the profiles were growing between 17 and 33%, which has been the average growth range of the different types of profiles. The ones that have grown the most have been the profiles with medium to medium-small level followers. Those who started with between 1,000 and 10,000 followers did so by 33.7% and those who were between 10,000 and 100,000 followers by 29.7%.
Instagram begins to have its golden moment in video
Another of the great obsessions of brands and companies when it comes to social networks is finding the type of content that works best. They need to know what is the golden key that will open the door to great engagement. The moment of the video has just come to Instagram. Images are still the most common content in posts, but video works best. They achieve 18.6% more interactions than photo carousels and 21.2% more than photos.
There is a lot of writing on Instagram
What matters is the images or at least that is what we take for granted when we think of Instagram and the essence of the social network. It is a network of photos, after all. And yet updates are filling up with text and they are starting to use longer and more written content.
In fact, the study has detected that 31% of the updates already have very long texts in the description: so much that they exceed 300 characters. This figure far exceeds those who trust only the image. Only 1.1% of the publications have zero characters and only 8.2% are between 1 and 50. The rest are distributed between 50 to 150 characters (29.1%) and 150 to 300 characters (30%) .
This occurs despite the fact that, according to the study data, very long descriptions perform worse than shorter posts.
The hashtags thing … it’s still complicated
Hashtags are the element that makes updates found and what helps increase the visibility of updates.
But, despite everything, it is still not very clear how or when they should be used, or that is what could be concluded by looking at the results of the study. A very large number of updates still do not use them. 28.9% of the posts on the social network still do not use hashtags. 36.2% stay between 1 and 3, which is the most used volume. 13% use more than 10 and 21.9% put between 4 and 10.
Emojis are still ground to be conquered
Although emojis have become a ubiquitous element and despite the fact that they are increasingly present in more and more spaces, they still have free uk phone number Instagram to conquer. According to the study’s conclusions, 54.9% of the profiles (which is more than half, let’s not lose sight of it) still do not use emojis at all in their updates. 35.8% use between 1 and 3 emojis in communications and 8.3% between 4 and 10. 1% go over 10.
This may be an error in the activity of the profiles, because – as a previous study also by Quintly demonstrated – emojis have a very positive impact on the reception of messages. The power of these elements is quite striking: an emoji can make interactions on Instagram go up by 47.7%. Therefore, they are not simply something fun, decorative or that helps to better position the empathy of the recipient, but something that achieves better results in interactions and engagement.