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That is not of our own authorship, copyright must be respected. There are digital pages that offer a variety of free author’s visual resources, so any inconvenience would be avoided. However, regarding the texts, a preliminary study must be done to know the type of keywords that will be used in each entry or publication on the web. Sponsored advertising is of great help when it comes to knowing which are the most effective keywords for the brand that we manage or represent when we create an article. It is true that the competition can use the same keywords, but in this case creativity and originality come into play to create new promotional strategies that increase the visibility of the website in search engines. Search engines Search engines have the function calling german mobile numbers of ordering and organizing all the information that is on the Internet. To promote a website in these search engines there are two tools such as SEM campaigns and SEO. The first gives you results as long as a fee is paid in sponsored links so that the website is promoted and has greater visibility, that is, it appears within the first searches on the Internet. While the second has to do with organic or natural positioning . Promotion Web campaigns are more successful when using some channels such as email marketing , newsletter, e-advertising ( banner ), and social media marketing (blogs, web and social networks).

Measurement, analysis and control The measurement of metrics in online marketing goes beyond just monitoring from time to time the statistics that Google Analytics offers us . For example, it is vital to keep a daily, weekly, monthly and annual record of the visits that are generated on the web. This record should also consider which were the publications and sections on the website that were most read and commented on by users. This will serve as a reference to create new content or post with information of interest to the audience in the medium and long term . How do we apply the marketing plan? Following this line of action, it is important to create a metric report for each social network that a company has. It is necessary to evaluate certain indicators such as the number of the community in each social platform, what is the profile of those who follow. It will be important to know what the scope and engagement of the publications has been and if a crisis scenario has arisen, how it has acted.

All these measurements of a specific web campaign, or of the content that is usually published as a brand, will serve as the basis when looking for and attracting new potential customers. With the metrics report in hand, we can analyze and measure what the successes are and what online marketing plan we must implement to correct them. Measuring Taiwan Database elements: Definition of objectives and goals. Elaboration of an action plan. Implementation of strategies. Apply measurement tools. Set up a dashboard. Analyze, measure, and apply corrective actions. If you liked it and you want your company to achieve a professional and perfect online marketing plan that increases your visits and thus your sales, do not hesitate to contact us through our form or by writing an email to:

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