Keyword cannibalization What is keyword cannibalization?

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Keyword cannibalization What is keyword cannibalization?

Keyword cannibalization , a phenomenon that occurs when multiple pages on a website try to rank for the same keywords. It occurs very often in large blogs where the topics are recurring and have been covered on more than one occasion, inevitably causing the repetition of some keywords. Repeating the same keywords in some articles is not a problem. Cannibalization only occurs when multiple different posts use the same keyword as their main topic . This confuses Google (or any search engine), which does not distinguish which page is the most relevant. This is one of the elements to take into account when analyzing a website , which should always be done finland cell phone when starting a new project that already has a website. Is keyword cannibalization bad for my website? Short answer: yes . Long answer: As we’ve already said, cannibalization causes search engines to hesitate to rank your content. This can negatively affect your website because, instead of having a relevant and highly authoritative page on a specific topic , you are dividing your CTR into several moderately relevant pages. Keyword cannibalization has turned your pages into competitors with each other. In most cases, the decision made by the search engine is not to position either of the two URLs .

How to avoid keyword cannibalization? Successful content writers avoid cannibalization by keeping track of each post and keeping the focus keyword in each post very much in mind . It is good to plan the publication calendar in advance, this way the content is organized and we avoid repetition . On the other hand, if you prefer to write more per day and without much planning, you should always have a list at hand where you associate each post (and its URL ) with its keyword . This will make it easier for you to avoid repeating keywords that you have used previously. How to fix cannibalization when the problem already exists? If you have checked your website and realized that cannibalization is taking place, don’t panic, there is still a solution! Two, in fact. You can still try to position one of the URLs with that keyword in these two ways: Remove less relevant content: Or the one with the least traffic and strength. If you have two pages competing with each other, analyze which one interests you the least and get rid of it . You can directly remove the URL that is preventing the other (the good one) from reaching a better position in the SERPS . You have to be careful with this method and make sure that the page you delete is not well positioned and does not have inbound links . In this case, if someone tries to access the URL in question and you have deleted it, they will get a 404 error , and it is not advisable.

Do a 301 redirect : This second way of correcting cannibalization is more advisable than the first. After finding out which is the least relevant page , without inbound links or well positioned keywords, instead of eliminating it, what we will do is a 301 redirect . It is about reviewing and unifying interesting and relevant content, and then redirecting the url that we “discarded” to the new one, concentrating all the force and traffic towards it. Thus, any possible Taiwan Database visitor will arrive yes or yes to the page that we want to position. That is, the clicks that the old URL receives will automatically go to the one we want to make the most visible. And finally, we recommend that you keep your website up to date at all times in case you’ve overlooked keyword cannibalization and other errors. If you are interested, we will tell you more about it in the following post: WHY KEEP YOUR WEBSITE UPDATED?

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