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Meaning of Colors in Graphic Design

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Meaning of Colors in Graphic Design

Well, in this section we will talk about colors in a western context and we will see their positive and negative meanings in this part of the world. As we said before, these descriptions may not apply exactly to a specific target group and that is why your ability to analyze and understand the public to which you are going to direct visual communication is essential in this process. However, learning the meaning of colors in graphic design will be of great help to add much more emotion to your work. Psychology of the color red Red is perceived as the warmest color in the visual spectrum, so the meaning of the color red in graphic design is related to fire and passion. It is a very strong color that denotes energy, daring, strength and determination .

On the other hand, due to this force that the color red gives off, it can be interpreted as aggressive, challenging and a generator of tension. However, it all depends on the usage and load you have within a design. Red is a perfect color to attract attention and generate quick purchase impulses , which is why we see it so often in sales ads, or in texts Colombia Phone Number message is of great importance, such as certain traffic signs. examples of red logos Psychology of the color yellow In the interpretation of color psychology, yellow is a color that flashes happiness ; And if we think about it, it makes perfect sense, since it is the color with which you can identify sunny days, the beach, harmony and light.

Psychology of the Color Red

Another meaning of the color yellow in graphic design is openness and friendliness. That is why it is very common to see it as part of the visual identity of restaurants. Food brands and children’s products. Color psychology perception studies say. That the color yellow can also cause emotions of anxiety, irritability and even fear. For this reason we will not see a hospital waiting room painted yellow. Examples of yellow logos Orange Color Psychology Orange is a warm color that. Being the result of the mixture between red and yellow. Shares aspects of the color psychology of both colors. This is a color that is perceived as optimistic and active. Which is why sports product brands often use it in their visual communication.

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Also, it is a fun color with great acceptance among young audiences. Since the dynamism of the color makes them feel identified. However, in the interpretation of negative sensations. The orange color can be seen as a frivolous color, of exoticism. Which is not interpreted as good by all people, and like red it can be interpreted as danger. Examples of orange logos Psychology of the color blue. What does the color blue mean in graphic design? Blue is a cold color that represents stability, trust, serenity and logic. It is widely as part of the graphic identity of corporate brands. And is ideal when talking about science and medicine. Currently, blue is a conservative color and although. It is the favorite of the vast majority of humanity.

Psychology of the Color Yellow

Therefore, it is vital to know the meaning of the color blue in graphic design. However, if what you are looking to communicate is security and trust. The color blue will be the ideal one to start conceptualizing . An example? The NASA logo . It is crucial to observe the cultural connotations of color palettes depending on the. Target audience to make a graphic line that is consistent. To avoid negative cultural connotations, for products targeting a global audience, a balance between colors and images. Using it in visual communication can deliver a message of little flexibility, coldness and distance.

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