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SEO Copywriting: How to Write for Google

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SEO Copywriting: How to Write for Google

Have you recently created a blog and want to reach more readers? Do you have an online store and want to attract potential customers? Do you want to know how to write for Google? What you need is to master SEO copywriting . SEO copywriting is the combination of web positioning and content writing and will help you to position your content better in search engines, being able to even reach the first search results in the SERPs, and therefore be more read and shared in social networks. Do you want to master SEO copywriting? How to write SEO optimized content When writing SEO-optimized content, it is important to be clear about three things: originality, interest and practicality . SEO-optimized content that meets these three requirements is quality content. It is essential that the content meets the search needs of the user. If a person searches on   Honduras Phone Number List  Google for how to make croquettes, what he expects to find are results with croquettes recipes, that is, results that help him solve that specific need. Google likes that users who come to it as a search engine are satisfied. That is why it rewards with good positions in the SERPs those quality web pages that contribute to satisfying the needs of said users. You can be an SEO expert and have no idea about content writing, you can be a great writer and not know the most basic SEO aspects or you can do SEO copywriting, know how to write content for good SEO On Page optimization . To know how to write for Google you must know the fundamental SEO aspects and make sure that the content you write is of quality, original and interesting. You don’t have to be a Nobel Prize Winner for Literature or an SEO professional to write good SEO copywriting. To do a good SEO copywriting, it is enough to know the following guidelines.

how to write for google Find the right keywords The content you write has to be aimed at the positioning of one or more keywords. If you have a blog about cooking recipes and you want to write a post about a croquettes recipe, the most important thing is to be clear about what you want to convey: teach how croquettes are made. Ensuring that your post responds to the needs of the user doing the search is the first step. Now, what keyword do you use? Perhaps you think that the keyword “croquettes recipe” is more sought after than “how to make croquettes” or “how to prepare croquettes”. In this sense, it is better to forget what one might believe or think and really check what the most searched keywords are. On more than one occasion you will be surprised. You can help yourself with tools such as Keyword Planner or SemRush to know the volume of searches. Once you have identified the most interesting keywords, I recommend that you do the Google search yourself and ask yourself which keyword has more / less competition. Try to find a balance between search volume and competition . Optimize the URL It is essential to optimize the URL for the word you want to rank for and the content is about. Try to be clear and concise with the URLs, use hyphens to separate the words and eliminate all the non-valuable ones such as prepositions and conjunctions. These types of words are known as stop words . Example of bad URL : / 10_best_recipes_of_croquettes_and_how_to prepare them Example of good URL : / best-recipes-de-croquettes Search for a cool SEO title In how many cooking blogs are there croquettes recipes? I have not stopped to count them, but I can assure you that there are many. When choosing a title for your SEO texts, it is advisable to contribute something that differentiates you from the rest . Avoid the basics and play with your imagination. The creative titles work great in social networks and generate more engagement .


Make sure your title is between 50 and 70 characters long so it can be read well in search engines. Example of a bad title : The 10 best croquettes recipes Example good title 10 croquettes recipes scrumptious The power of description The meta description is the text that appears just below the title and URL in search results. Although the meta-description does not influence the positioning of your page, it is really interesting to attract the user’s attention. Using a good meta-description can make the user choose your page and not someone else’s. You have a maximum of 155 characters to arouse the interest of the user and invite them to visit your page, summarizing what they will find there. Example of a bad description : In this blog we show you the 10 best croquettes recipes Example of good description : You thought you’d never be able to overcome croquettes your grandmother? Take a look at these 10 croquettes recipes. They are yummy! Structure the text consistently with logical headings It makes it easier for the user to read by structuring the   Taiwan Database   content in a coherent way through logically ordered headings . The H1 header goes first, then the H2, then the H3, and so on. Do not create a too forced structure, it is fine to use an H1 and the occasional H2, the H3 can be interesting from time to time, but do not use more headers if you do not need them. Structure the content in different paragraphs and pay attention to both the punctuation marks and the spelling so that the user can understand well what you are talking about. In addition, if you accompany the text with images or videos, the reader will also appreciate it. How to write for Google Following all these guidelines and writing original, quality content that responds to the needs of the user, you will have SEO content , optimized and of quality for those who seek you. Do you know any other tips to master SEO copywriting?

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