Start-ups always have to develop different strategies to enter the market. Today we are going to talk to you about these strategies and startup marketing. Being able to produce or sell a product that solves a need is a very important point, however, it is much more important that this product is known, that it is consumed. Over time there have been many startups with large development teams, designers, even huge administrative teams. But they quickly get stuck for not having someone who is at the forefront of everything that is startup marketing. What is the importance of startup marketing? The precedent of a good and successful startup is that the market has been well analyzed. But another fundamental part is to make the market know that such a company exists. At this point, is where marketing comes in. Startup marketing is essential for the following reasons: Grants the ability to make yourself known to your market. You can attract customers canada mobile phone number and generate good prospects. These reasons occupy different tools of digital marketing. In that case it could be social networks, landing pages, content creation, business blog, videos, among others. Things that will not be a traditional marketing topic and that would help you in a much more effective way to take the market you want. In short; startup marketing is important because sometimes, it does not require a large investment because it plays with different digital media, to publicize a brand and show the outside world that it exists. 5 keys to keep in mind in startup marketing When designing a startup marketing strategy, it is ideal that you have extensive knowledge about different keys or elements that will help you have a greater or more effective reach than you expect and want.
There are many elements that you can apply to a marketing strategy , but we want to talk to you about the 5 most outstanding ones: Increase the frequency of purchase: Although this is not applicable for all products in general, without a doubt one of the keys to any marketing strategy is to increase recurrence, or, in other words, what you often monetize to your customer . It will always be easier to sell something to a person who is already a client of your brand, than to get a new client. Improve customer revenue: We must not only focus on improving the frequency of purchase, but also try to increase the average amount of each purchase. For this task, the ideal is to design marketing strategies to increase the average value of the order ; help the customer choose the highest level product or service or also add new functionality that might be optional. Looking for new clients: An important point in any nascent business is to look for new clients to whom our products and services can be sold (the ideal would always be for them to come to buy, but this is not easy to achieve). All this indicates that we must go out and find out where these clients are and find an effective way to convey our value proposition to them, and later, convince them so that they themselves will bring us more clients in the future. Sell more things to customers: Remember that you should not only sell a product to your customers.
You have to be able to create cross-selling strategies that, once you have finished and included your catalog, allow you to continue selling new products and complementary services. Keep in mind that the important thing about this type of strategy is not to lose focus and always remember what the base product you want to sell is . Improve margins: To complete, it is necessary to carry out the customer acquisition and monetization cycle as well as possible. Which implies that we must focus on optimization and, above all, on understanding and adjusting the business model with which we have been working . This phase should never be addressed in the Taiwan Database early stages of the startup but will eventually have to be addressed. Phases of the Startup All startups, throughout their life cycles, must go through a series of differentiated stages in which the objectives, needs and characteristics of each vary significantly. Next, we will tell you about these stages or phases of the startup: Seed Stage: This is the stage of the conception of the business idea and the development of the product or service to be offered; in other words, it is the initial stage, the creation of the company (take a look at our entry on how to set up a company in Spain ).