Mark within the application. SERVICE Creation of reports. Contact enrichment. As you have seen, the price and functions offered by Active Campaign are adapted to your needs and the growth rate of your business. If you are starting a startup, lean towards the Lite version that automates but does not have CRM. However, if you are a large corporation, the “Company” option is surely the most appropriate for your business. 3. Interface and support in Spanish supportWhen I mention the interface, I mean the sensory channels through which a user “communicates” with a tool or equipment. A good interface is characterized by its high degree of usability , and although at first glance it seems complex, the Active Campaign interface is friendly and intuitive so check phone number details india it is not necessary to have a previous trail to use it. Imagine a big city with signs everywhere where it is impossible to get lost. Indicators and messages accompany you on the path of automation. If you need to create a list, with just one click you will go to the corresponding screen and in a few minutes you will have already been able to complete the task. In the same way, the support service is very complete. They have three contact channels so you can choose the one that best suits your needs. Email, real-time chat and individual trainings. Regarding the language, Active Campaign has improved in recent years by implementing the language switch. Currently, the website is available in English, Portuguese, French, Italian, German and of course in Spanish.
Similarly, the chat is only set up in English. So if you need to talk to Sales or Support, and you don’t speak English, rely on Google Translate to make the conversation as fluid as possible. active campaign interface 4. Active Campaign, it can also be your CRM As I told you at the beginning of the post, Active Campaign in addition to being a marketing and automation platform, has the option of CRM (Customer Relationship Management). What are the most relevant advantages that it offers us? On their website they break down the functionalities to facilitate learning: It will allow you to organize your contacts and design various Customer Journeys that go from the moment a person knocks on the door of your company until they become a customer. Automate lead prioritization and contact management . In this way, it identifies those leads who are more likely to become customers. Update the information of the contacts and their interactions. For the most engaged leads, there is the alternative of assigning a score. Automate the sales funnel and create campaigns for those businesses that are far from reaching a satisfactory closure.
As a good CRM, segment your leads according to the actions they take. Mean learning curve 5. Greater deliverability When it comes to making an automated email strategy, there is always the fear that emails will be labeled as spam by the email provider. The positive point that Active Campaign offers you is that its deliverability ratio is very high . To optimize that ratio I leave you a list of recommendations that you should implement: Delete inactive contacts who no longer show interest in your emails for more than 3 months or try to reactivate them. Forward only to people who have opened emails in the last year. Write attractive copies because it is useless for the information to be interesting if it does not arouse curiosity in the reader or is repetitive. Segment your Taiwan Database subscribers so that the emails you send are in harmony with their interests. It measures the frequency in shipment. You have to establish an effective shipping calendar so as not to saturate with emails, nor to show yourself unconcerned with sporadic shipments. There is no hard-and-fast rule on this point. You must know your audience and their behavior, test and determine which strategy works best. Take note of the additional tips: do not send emails with only images, do not include links with a bad reputation or shorten them with applications like bit.ly because they are often services attacked by spammers.
DOWNLOAD THE GUIDE FOR FREE! Can’t you sell through your website? 12 actions to save, scale and automate the income of your digital business I want the guide ebook blog Why in my opinion Active Campaign is the definitive tool You already know my opinion about this specialized tool in the marketing automation process. I firmly believe that it is one of the best email sending platforms for its plans, price, interface, support, usability, learning curve and deliverability. If you are a small or large company, you already have the opportunity to benefit from the full potential of Active Campaign. It is normal that you get overwhelmed by the number of options it offers you but in the end its use is simple. And you? Are you also an Active Campaign user? I would like to know your point of view on the tool. So leave me your impressions in comments and we can continue learning about this powerful application.