The constant reinvention of the color Pink: Meaning and changes over time

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The constant reinvention of the color Pink: Meaning and changes over time

If there is a color with a clear meaning, it is pink. Pink is the color of women, of the feminine. You just have to go around any store to see it. If you walk through the hygiene and cosmetics section of a supermarket, you could separate the razors intended for men from those intended for women. In essence, the product is the same. In appearance, they are not. The product that is sold to women is usually pink, either in its packaging or the product itself. The men’s usually bet on dark colors, such as blue or black.

If you enter a toy store (a reality that has been powerfully  us mobile number sample  criticized in recent times), you will see where the toys that are sold “for girls” are (whatever the toy industry understands by that) because it is an explosion Pink color.

And if you visit a family that has just had a newborn, you will see, among the many things they have been given, an avalanche of pink tones.

Pink is the color of girls, women and the feminine, says the collective culture. So much so that it even serves to name realities that target women, such as the pink tax . The pink tax is that moment in which brands change the packaging of a product they sell for men (usually putting a pink packaging) and sell it to women, but more expensive.

However, the history of the color pink shows an evolution. When the color began to become popular and used in the market, it was not ‘limited’ to women and was not associated with the same meanings that we take for granted today.

A history of the color pink
The history of the color pink and its relationship with the different genres can be followed using the catalog of the exhibition that the Museo del Traje, in Madrid, dedicates to the presence of color in fashion in recent centuries.

When pink was becoming popular thanks to the novelties in dyes, in the 18th century, color was not associated with a gender as it would end up being. It was a color that was used in clothing for both men and women (of the upper classes). The only thing that was changing was that, as the century progressed, color, due to the pastel fashions that rococo brings, became more pastel.

Pink remained a masculine and feminine color also in neoclassicism and it would not disappear from the men’s wardrobe until Romanticism, when directly the masculine suit became simply dark. Even so, pink was still present in accessories, such as handkerchiefs. Pink came to dominate the female wardrobe during Romanticism, to later have a varied (and feminine) luck and did not return with force until the 1920s. At that time, color was also used in men’s wardrobe: as they remember in analysis, in The Great Gatsby , by Francis Scott Fitzgerald, the protagonist wears a suit of that color. With this he symbolizes that he is a modern man.

But, at the same time, the color pink begins to be associated with other things and to be seen as a color associated with the frivolous and the vulgar, as they point out in the analysis. From the 50s, it would be, without a doubt, the color of the feminine and it would become not only the color of clothing for women (and girls) but the key that was used to sell them everything. It was the color of the packaging and the one that dominated in advertising when it came to reaching women.

Pink, child’s color
In fact, before the 1950s, the separation of pink as a color ‘for women’ and the use that brands and companies made of it was not so clear. At the beginning of the 20th century and the end of the 19th, pink was, in fact, the color of children, as they remember in Jezebel . Before the 19th century, boys and girls, directly, dressed in white and, when they began to dress in pastel tones in the mid-19th century, they did so without clear gender distinctions.

In the illustrated magazines of the early twentieth century, the recommendations were to dress boys in pink and girls in blue. Blue was seen as a more “delicate” color and therefore more appropriate for girls.

In the 1940s, clothing manufacturers began to separate colors, creating a code that one generation grew up with and passed on to the next. And, although the separation of colors declined in the 60s and 70s, it returned strongly in the 80s, when it became  us mobile number sample  increasingly popular to know if a boy or a girl was expected before their birth and the culture of making the “appeared.” baby’s room “of the appropriate” color.

Brands and sellers decided to capitalize on this reality and encourage the separation and use of the two colors to sell more.

The future of the color pink
The boom of the “millennial pink” and the use that feminists are making of the color pink are causing the color to be reinvented once again and it is being given subversive uses that break all the meanings that color has. In fact, after going through a few years of debacle as a simply nerdy and not trendy color, it has just been one of the main colors of the night of the Oscars, being one of the most present colors .

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