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What are mass emails and how can they help us?

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What are mass emails and how can they help us?

Do you have the need to send a large number of emails, but do not know how to do it in bulk? Today, mass mailing is a very important technique for companies, as it helps them maintain contact with users who are interested in the company’s activity, clients or future clients. In this post we are going to analyze in detail what mass emails are, what are their best practices and some of the advantages of their use. Keep reading! What are mass emails? Mass mailing is understood as any marketing message that a company or organization sends to numerous recipients . The objective of these emails is none other than to inform, promote or market a product  South Africa Phone Number List   or service of the company. Sending mass emails is, without a doubt, one of the most efficient tools when it comes to attracting and capturing the attention of new customers. You must bear in mind that, since the approval in 2018 of the GDPR data protection law, you will not be able to send marketing messages without the express and prior consent of the recipient; otherwise you may face large fines. How do I send a mass email step by step? Sending mass emails to our clients can be carried out from a multitude of platforms: some of these are paid, while others are totally free. Next, we are going to detail two email managers that will allow us to send mass emails for free : Gmail and Outlook. Both Gmail and Outlook are very similar tools. Also, neither of them supports unlimited mass mailing; They only allow you to send a mass email to 500 daily recipients. If you decide to send an email to several contacts by Gmail or Outlook, the first thing you should do is log into your account and compose the email with the information and attachments you want to send.

The next step is the most important: enter the email addresses to which you want to send this email. It is important that you include these emails in the blind copy field section (Bcc), so the recipients will not be able to see the addresses of the rest of the contacts to whom the email has been sent. Mailchimp . With this tool you will be able to design, manage and execute email marketing campaigns in a few simple steps, practically in an automated way. With Mailchimp we can measure our campaigns, create interactive emails and track the activity of the users to whom we send our emails. This platform has a free version and a paid version, which will increase or decrease your fee depending on the number of contacts we have in our database. HubSpot . This American software created in 2006 is used to carry out inbound marketing strategies and campaigns. Thanks to the HubSpot email marketing manager you will be able to personalize, design and optimize your emails, as well as automate your campaigns and make use of each lead to personalize our bulk email campaigns more easily and simply. What are mass mails and how can they be sent 1 6 advantages of sending mass emails The email marketing process has a series of benefits for companies that decide to hire it to carry out their communication campaigns. For these mass emails to be successful, it is important to carry out a previous and constant work to achieve the objectives that are set through the campaigns. There are studies that show that if we invest just one euro in an email marketing platform, it can return an investment of more than 40 euros.

Therefore, if you are thinking of hiring and using the services of any of the email marketing platforms that we have mentioned above; First you must know what are some of the advantages that these email marketing platforms have are the following: You save time and money. One of the main benefits of email marketing is that it is characterized by being quite inexpensive. There are tools that allow us to send emails in bulk with a cost ranging from 0.001 to 0.02 euros. You should bear in mind that the larger your contact list, the lower the cost of sending emails. It is accessible and effective . It is possible to send mass emails through email marketing from any electronic device, such as a computer, mobile or tablet, for example. In addition, email marketing is four times more effective than a social media post: according to a study by eMarketer, it generates an ROI of 122%. It can be customized . Email marketing platforms allow you to customize the mass emails that your company wants to send. To be successful when sending a mass email, it is essential to   Taiwan Database  personalize each of these messages with data such as, for example, the name of the recipient. Measurable results . The main email marketing tools offer the possibility of measuring the data of the emails we have sent in real time. It is important to know these metrics, since they will allow us to make decisions about future campaigns that we want to carry out. Automatable . One of the main advantages is the automation of emails, something that makes work much easier, since it allows us to optimize our time and send emails at specific hours and days. Interactive . If you think that email marketing consists only of including a body of text and attaching an image, you are wrong. Currently, we can use a multitude of multimedia files to include in our mass mailings, such as gifs, videos, interactive images, etc.

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