If you are interested in both Digital Marketing and Inbound Marketing, surely you have heard about lead generation on more than one occasion, but do you really know what it consists of? Read on if you want to know what lead capture is, what are the best lead capture techniques and how they can help you in your business. In B2B marketing strategies, lead generation is essential to be able to increase sales. What is a lead in digital marketing Before talking about attracting leads, it is necessary to explain what a lead is. A lead, in Spanish we could translate it as a Namibia Phone Number List contact, is a user of a web page who has provided their contact details to the website itself at some point during their visit. By providing these contact details, the user is no longer anonymous and becomes a contact. Those contacts are added to the website’s database and their actions and interactions with the company are tracked as they eventually become customers. What is lead generation Now that we know what a lead is, it is much easier to understand the concept of lead generation. The generation of leads would, therefore, be all the processes, actions and strategies that are carried out with the aim of obtaining contacts with which to enlarge the database . Lead generation is part of the conversion phase within the sales funnel and is focused on finding contacts with real possibilities of becoming customers. That is, contacts that may be really interested in acquiring the products or services offered by the company. Although it seems easy to understand, there are those who confuse v for leads and attracting web traffic. Lead generation and attracting web traffic are different aspects .
Lead generation is a subsequent step to attracting web traffic. To attract traffic to a website you can carry out SEO, SEM, social media strategies, etc. However, not all the traffic that reaches a website will become a lead. The capture of leads can be understood with a filtering process on web traffic to determine which visitors can be potential customers. Capturing leads is a fundamental stage in any Digital Marketing or Inbound Marketing campaign because it allows the company to have leads on which it can carry out lead scoring and lead nurturing actions. Lead generation allows companies to have a rich database of those consumers who may be interested in buying the products or services they offer, that is, potential customers. The greater the number of leads, the greater the possibilities of sale and, therefore, of income for the company. Lead generation is a necessary step for a company to be able to classify the different types of contacts it has in its database. This classification is essential to be able to optimize all the processes that are carried out to transform contacts into customers and to be able to accompany them through the purchase process. Lead generation strategies for B2B companies When it comes to capturing leads, there are different strategies of proven effectiveness.
However, each company is different just like each user is different and on many occasions it happens that the strategies that have worked well for a company are not the most suitable for other companies. In this sense, it is important to keep in mind the profile of the company itself and the type of users it has. The creativity and imagination are fundamental aspects when capturing leads. As we have said before, for a user to be considered a lead it is necessary that they provide their data to the company. How can a company encourage a user to give it their data? This is the key to the question and where lead generation strategies come into play . Landing pages A landing page, also known as a Spanish landing page, is a page that is designed to convert visitors into Taiwan Database leads . The landings pages stand out for their careful and attractive design and for their quality content . In addition, landing pages are ideal for hosting forms, calls to action (CTA) or calls to action and pop ups or emerging elements. Although the ideal is that a landing page is not too overloaded and goes straight to the point. Forms A form is a document made up of fields that the user must complete to get something in return . Forms are widely used in lead generation because they allow the company to offer content of interest to the user in exchange for the user providing the data they want to know about him. When the visitor has completed the form and submitted the data, they will automatically become a lead. A classic example is a form to access downloadable content.