Definition of Neuromarketing To begin, we must define and understand well what Neuromarketing is: it is the science that studies and investigates how the brain behaves when making a purchase , with the aim of understanding consumer tastes and preferences. Therefore, if we can anticipate what the consumer wants, if we can “play with their emotions”, we can achieve greater satisfaction for them and, consequently, an increase in sales in our business. Why does a person buy? This science focuses on three key reasons why a person buys: Expectations or the experience you expect to have when purchasing a new product. Purchase judgments : the person phone number list with name evaluates the pros and cons of acquiring the new product. For this, the memory or previous experience of similar products acquired previously comes into play . But what is it that really drives us to buy? Is it the reason or a real need for that product? Or on the contrary, do we buy based on emotions and an acquired need ? The latter is what is known as the “art of selling through the senses . ” But … do I really want to buy or are they selling it to me? For this we must distinguish between visual, auditory and olfactory neuromarketing. The visual refers to everything we see.
For example, the well-known technique of prices ending in .99. It is not the same to see that something costs € 19.99 than € 20, sometimes a penny can increase sales. In Instagram it is widely used this type of marketing. The images we see convey emotions to us. Having someone you follow or admire wear the sneakers or the fashionable T-shirt of the moment, can make that item a top seller in stores and run out of stocks. The smell is the most primitive sense, we get the smell emotions. The olfactory sense is closely related to emotions , since they coincide in an area of the brain called the limbic area . For this reason, when a familiar smell reaches us, it quickly transports us back to our childhood or reminds us of something from our past. There are clothing brands that have a distinctive and very particular smell. In fact, there are companies that are dedicated to making the scent that best inspires and suits each type of business. Large firms and brands have it in their establishments: they are the odotypes .
For example: there are places, such as hospitals, where a relaxing smell would be needed (smell of a spa, chamomile …) because it is a space where people arrive nervous. The auditory neuromarketing is based on what we hear and hear. For example, the music played in a supermarket can influence the pace of the consumer’s purchase. And if it is in a young clothing store, they will surely play dance music, house music, that encourages you to party and this will lead you to make some decisions or others in the choice of the product. There are other aspects that Taiwan Database encourage us to buy, such as lighting , the size of the carts, the placement of the products on the shelves, etc. Did you think this was all coincidence? Conclution In short, all these neuromarketing strategies are being studied and put into practice by brands, with the sole objective of increasing sales . What we will not know is, from the consumer’s point of view, if what we buy is really out of necessity or, on the contrary, if all these sales tactics have been successful with us.