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What is storytelling and how to do it?

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What is storytelling and how to do it?

Today we want to talk to you about a technique with which you can connect emotionally with your users through a message. Today we want to talk to you about Storytelling. Does it sound familiar to you? Well, it has been with us all the time, since it is a technique that has been used for many years in traditional marketing. Let’s see it! 🙂 What does Storytelling mean? ‘Storytelling’ literally means telling stories. In reality, literal translations rarely work, so a magic ingredient is added: It thus becomes the ‘art’ of storytelling. Once alchemy is included, we can begin our analysis. What do we mean here by ‘art’? To the ability to connect, to reach, to transmit and to excite. So that? So that the client identifies with our brand or product and creates a link that remains in their memory. How to do Storytelling? The customer is cool First point to take into account: The focus is the customer. As they are not all the same nor do they all want the same, it is necessary to identify hong kong mobile number trace it and then know it: What do you need? What do you like even if you don’t need it? What excites you and what leaves you ‘cold’? Follow the rules After meeting our audience, we must follow a series of guidelines: Forget the product : It’s not about talking about it or our brand. You have to convey emotions. The characteristics or properties are left aside to talk about experiences and sensations, always adjusted to the profile of your client. Be truthful : Even if the story is made up, you must not betray the public’s trust. Be honest and transparent. Be consistent , especially with the image and values ​​of your brand and the communication objective of your company (make sure they are part of your story). Keep the uncertainty : Avoid predictable endings and nondescript characters. Arouse curiosity at the beginning and end of the story.

Create a protagonist : Your audience will identify with him, so take care of him! Make him appear vulnerable to awaken compassion and a desire for the best to happen to him. Do not mess up : You want to be remembered, and the simplest is understood before and is remembered better. Do not go over giving information. Get inspired by silent movies to learn how to communicate a lot with very little. Be fun : Correctly, but gracefully. storytelling Choose your type of story With these guidelines in hand, we can begin our Storytelling . Let’s create a story! But what kind? The most commons are: Fiction : Avoid having to update contrast or facts. The most effective are those that focus on the unattainable dreams of customers, which in our history someone finally achieves. The objective is usually motivation (in the Martin Luther King style ‘I had a dream’ –I had a dream-) or reflection on a vital lesson. Personal : The trajectory (somewhat ‘ornate’) of our product or brand is counted. The appeal is that it is a success story, told by the protagonist, his heirs … If you include personal anecdotes that no one knew before or difficult moments in the style of ‘the rich also cry’, it will be more attractive, as long as it is told how He managed to overcome these difficulties and what was the reason that led him to follow that path. Opening the ‘intimacy’ of one’s own experiences to the public helps to generate a climate of trust. Obstacle courses : When things go better for us, we unconsciously apply (and sometimes not so much) the famous saying: bad of many… If they tell us about problems worse than ours, we will feel relief –I am not the most ‘pringao’-; If they also tell us the story of someone who, without being a big deal, manages to overcome a more difficult situation than ours, then we will place ourselves in the ‘if he can, I more’. Confidence and motivation are built. Of antiheroes : They are people who believe they are normal and ordinary, but they turn out to be exceptional. The catch of the story is self-discovery, because if that’s a hero and you didn’t even know it… I can be too! A prototype of the client’s profile is usually chosen, so that the public can easily identify with it.

The story is related to the values ​​of the brand, and the outcome is that the protagonist discovers how special it is. Stories in brand territories : The territory of a brand is the space, situation or moment most likely to be consumed. For example, the summer holidays for beer. Pleasant situations for the public are usually chosen (dinner around a bonfire, the beach, a party with friends …) to link that situation with the brand and that the public remember it when they are there. Scary : The audience is warned of a danger that they easily recognize, so we take on their concerns. It is used for awareness campaigns (traffic, climate change and recycling, low water Taiwan Database and energy consumption, etc). Universals : They focus on themes from universal literature: friendship, love, good and evil, deception … These are things that at some point we will end up feeling and that therefore will connect with us. Excite your users What will your users feel when they learn about your story through Storytelling? To create an emotional connection it is not only necessary to tell a story with the values ​​of your brand, but also to know your users to be able to contribute something positive and that is really useful. Listen to your audience to be able to create a good relationship with them 😉 Are you interested in knowing more? Visit our Branding section ! 😀

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