That we are going to analyze below: First announcement trinity method example Relevance. The keyword that we have used in the search fully matches the one used in the title of the ad, so it is adding relevance to it. (This is an option that we can assign in Google Ads depending on whether or not we want our ad to appear with exactly that word). Value. It makes it clear to us that we can do it for free, without obligation, in 24 hours and also, another point of value, is that it is number 1 in Spain. They can be decisive characteristics when selecting this site, right? CTA. The imperative in this ad is quite clear: “Sell your car.” Although in this case it is quite general, so it could be said that it is a macro conversion, since the action that prompts us to carry out is the final cell phone use in greece conversion: that of selling our used car. And what could be a micro conversion, would be to fill out a contact form, send an email or make a phone call to hire this service. Second announcement trinity method example Relevance. We see that the keyword that we have used in the search fully matches the one used in the title of the ad, so it is also adding relevance to it. Value. Apparently, there is no added value that can be decisive or differentiated from the rest for the decision of this service.
We can highlight, as a curiosity, that contrary to the previous announcement, this one is not about the sale of your own car, but about the purchase of cars. We must be especially careful with this in the event that we only want to appear for users who want to sell their car and not for those who want to buy. CTA. There is also no clear CTA. The only thing that we could identify as such is a link to send an email, if this was a conversion they are looking for (which could be the case). It all depends on what action you want the user to take first. Third announcement trinity method example Relevance. Like the rest, the keyword we have used in the search fully matches the one used in the title of the ad, so it is also adding relevance to it. Value. We can think that the value that this service gives us is that we can do it for free, but it does not seem to provide more added value that is remarkable or decisive in the selection of this service. In addition, we see that this time it also refers to the sale of your own car, but at the same time it tells us that they have thousands of second-hand cars. It has not been very clear to us if it is about the purchase, the sale or both types of service. CTA. Here we can see a CTA in the description, although it can hardly be seen, so it would be a good option to use it in the title of the snippet to give it more attention.
Put it into practice! Analyze the snippet of your own ad on Google. Check the title, description and url to see if the information you provide is relevant a priori, if you are adding value to the user and if the call to action is clear and concise. You have to be able to put all of this into a place as small as the snippet! But don’t just stick with the snippet because that’s just the beginning. This process applies to your entire website, since when entering it, we have to continue to maintain these three values: Is the relevance said in the title maintained as soon as you enter Taiwan Database the web? Is the added value clear at first glance? Is it featured? Is the CTA visible and direct? Do I know exactly what I have to do to carry out this action? After carrying out this Trinity Method and knowing how to identify each of these three values, you should be able to make value propositions to improve the conversion ratio (CRO) , which is the main objective of this method. In the event that you don’t have any ads running, don’t worry! Google is full of them, you can always analyze others as we have done in the previous example.