Once the company has managed to arouse the interest of the potential customer, it has to get them to want its product or service so that it continues to move through the sales funnel. One of the techniques most used in this phase of the sales cycle is to encourage the potential customer to identify with the product or service that the company offers. Another strategy that works very well in this third phase is to provide the potential customer with a Cyprus Phone Number List trial version, a demo or a sample of the product or service in question to strengthen their purchase desire. 4.- Action The fourth and final phase of the sales process is the action phase. When the potential customer has gone through the three previous phases of the sales funnel, the moment of the crucial step arrives, the materialization of the sale of the product or service. In this last phase of the sales cycle, the company must put all the facilities for that transaction to take place and close the sale of the product or service.
When the client reaches this point, his desire to buy is quite established, so it is very possible that this sale ends up being given. The stages the buyer goes through A buyer goes through different phases before purchasing a product, from discovering the problem until deciding on the solution, and we must be prepared for each of them. These 3 stages are: 1.- Discovery It is the first of the phases of the purchase process. At this stage the buyer discovers a problem, a need to satisfy. In this phase, the company needs to transfer a series of specifications to its purchasing department to solve its need. 2.- Consideration At this stage the purchasing department already knows what the necessary specifications are. The purchasing department conducts research to find products or services that meet those specifications. Specialization is one of the keys to marketing and selling companies must be aware of this when it comes to knowing how to attract customers in the sector.
The buyer will obtain a selection of suppliers from which to choose the one with the best purchasing conditions. During this phase, the purchasing department will carefully evaluate the products and services offered by the suppliers. At this stage of the purchasing process, it is common to compare different products and suppliers, taking into account such important aspects as quality or purchase price. 3.- Decision Buying is the last stage of the Taiwan Database buying process. Once the purchasing department has chosen the one it considers the best option in the market, it executes the purchase. In this phase of the purchasing process, important factors such as the supply and payment period come into play. Cross selling and Up selling “It is more difficult to get a new client than to sell an extra to an existing one.” Sales are not only about attracting new customers, but also about evolving into existing customers.